Gender and Sexual Exploitation in Advertisement

Jacob Erdy Prof. Molyneaux ENG 110 10/18/12 Gender and Sexual Exploitation in Advertisement In Two bureaus a Woman Can Get Hurt, Jean Kilbourne sheds a feminist light on the glaring exploitation of sexuality and violence against women and men in modern advertisement. Kilbourne then goes on to explain the harm these advertisements have on todays culture and rising generations.Kilbourne argues, in the past twenty historic period or so there has been a steady increase of advertisements featuring pornographic elements along with other hostile themes such as bondage, sadomasochism, and the sexual exploitation of children. (576). Such images as a jean ad where a women is cosmos attacked by three men in an alley is a perfect example of an item that should be seen as tragic but is written off as just a way to convince people to buy a product.An interesting point that Kilbourne brings up is since these images have become more than and more app atomic number 18nt throughout everyday life, such as in magazines, newspapers, and television commercials, roughly of us become numb to these images, just as we become numb to the daily litany in the news of women being raped, battered, and killed. (584). Unfortunately, this statement is undeniably true, after being conditioned to believe that these exploitative ads are acceptable most of us would not even take a second glance if one was found in a magazine or newspaper.This is when these advertisements become dangerous, argues Kilbourne. She doesnt believe that these advertisements cause crimes against women, but when these crime arise these ads clean justify certain actions because of their omnipresence in society. I agree with Kilbourne, these advertisements do portray a population where crimes against women are acceptable, which in result, make people believe there is some sort of justification of these crimes when they are brought up. These exploitative ads need to be curbed in hopes to thaw out societys opinion s and tolerance for crimes against women.