Public Relation (Proposal) Essay Example | Topics and Well Written Essays - 2500 words

Public Relation (Proposal) - Essay ExampleWhen looking at Draco Corp, an electronic store, it domiciliate be seen that specific alters need to be made with the website to begin altering the ways in which it is able to grow. The website can be enhanced to reflect the brand identity of the business fleck creating a sense of press relations through interactions, image and the presentation of the business. Examining the best approaches that Draco Corp can use for enhancing the website for larger consumer interactions, brand loyalty and trust will begin to change the associations which this business has for online transactions. defer of Contents 1.0 Introduction4 1.1 Problem Statement.4 1.2 Aims and Objectives..5 2.0 Strategy..6 2.1 Redeveloping and Redesigning the range6 2.2 Web Site Content...7 2.3 Security and IT...8 2.4 Promotional Plan9 2.5 Comparison to Competitors.11 3.0 Conclusion and Recommendations..12 4.0 References14 1.0 Introduction The force to have a strong web presen ce is one which is able to provide a discrepancy in functioning to businesses. The expansion into a global market and the legitimacy of a professional guild is one which is specifically based on the alternatives to build an online portal where individuals can determine what is call for. When looking at various companies, it can be seen that there isnt the ability to create the right image, leaving to a neediness of representation with the online company. Draco Corp is an example of a company which has several branches and business interests worldwide. It working as a multinational company that is able to product and sell consumer electronics to a global market. However, the lack of a website is one which is creating difficulties when working against competitors and into an international field. Finding a different way to manage and change the online presence will also make a change in the functions of Draco Corp while allowing their global presence to move forward internationally . 1.1 Problem Statement Draco Corp is known internationally for selling consumer products with the focus of electronics. However, the world is now turning to technology and online portals to gather information, order from portals and to define what is needed from a business. It is now known that the basic business dynamics ar located and expanding to move online, specifically because of the consumer demand to find the level of legitimacy of a company and to evaluate the products which are used from those that are online. At the same time, most consumers are aware of the needed elements of a website to ensure the proper emersion and to understand what the reputation of a company is. If the right standards arent met, then most consumers will dwell browsing to another website for the same products (Neumark, Zhang, Wall, 2006 p. 79). 1.2 Aims and Objectives For Draco Corp to keep up with the competition and to find the of necessity of the consumer awareness and growth there is also t he need to expand the website so it is able to