Business Environment Essay

1.LIST SOME STAKEHOLDERS OF MCDONALDS. CLASIFY THEM AS INTERNAL, affiliated AND EXTERNAL TYPES.Stake checkers tin cease be defined as individuals and groups who argon touched by the activities of an organization. The nigh important stakeholders can be seen as those with most to lose from the organizations actions, but this does not always think over their relative power An organizations stakeholders atomic number 18 only parties who can reasonably be understood to be takeed by its decisions. They can be deemed to fabricate the businesss cordial and environmental gr prey(p) as well as economic. Stakeholders can be of real polar and varied guises and in addition harbor conflicting interests consequently, its image and reputation in the eyes of its stakeholders is critical to the community. Mainly they can be categorised into triplet major groups1) Internal Stakeholders2) Connected Stakeholders3) External Stakeholders4) Stakeholders ConflictsStakeholders atomic number 18 found in all organizations, businesses or firms from a local grocery store to large multinational companies such as Coca-Cola, McDonalds and Microsoft. The number of stakeholders per business result shift as will their importance and influence. The type of organization or crossing / service it supplies will in any case determine its stakeholders. A Public special Corporation may occupy far to a greater extent stakeholders than a family owned business due to its vast numbers of sh arholders.Discussing about McDonalds, it also hold many stakeholders those who getaffected and vice versa. Stakeholders of McDonalds can be categorized into the three major groups as ushern underInternal Stakeholders interest are the stakeholders which fall under this category1)Managers or Directors2)Staff or EmployeesInternal stakeholders are those who are members of the business organization. These stakeholders are situated within the McDonald and may affect the day-to-day runway of McDon alds or be affected. Their interest would be in the McDonalds success which will alternatively secure their career and fancy them for high wages and benefits. Example of the internal stakeholder for McDonald would be as followsThe employees/ faculty member ricking in the McDonalds restaurantConnected StakeholdersFollowing are the stakeholders which fall under this category1)Shareholders2)Customers3) showrs4)Finance declare oneselfrsConnected stakeholders are those right(prenominal) the organization but arrive at a direct interest with the emanation of the business. McDonalds suppliers would want that the business runs and explicates well, as this will batten down more supplies to McDonald. The owner/shareholder will look forward for high turnover, plot the node will look for a great value of the cash which they are going to spendExample of connected stakeholders for McDonalds would be as followsShareholder/owner Emirates Fast Food Corporation LLCSupplier Coca-ColaExternal StakeholdersFollowing are the stakeholders which fall under this category1)Community2)Environmental crush Groups3)Government4)Trade unionsExternal stakeholders are those who are not the member of the organization, but they are indirectly affected with the ups and downs of the business. Example of the external stakeholders of the McDonalds in UAE is as followsGovernment Environment Agency UAEStakeholders ConflictsThere are many chances of conflicts among the interests of the stakeholders, i.e. customers would the like to avail the outgo product and service at a very low price, while on the other hand managers and directors would be expecting come up in the profit ratio, which cannot be achieved by offering the products and services at a low price. Logically, a company should tailor its communication to severally stakeholder group individually to engage the special concerns of that group. It is important that an organization meets the inevitably of the most dominant stakeholde rs, but the needs of the other stakeholders need to be considered nearly either(prenominal) decision becomes a compromise.2.How does McDonalds social obligation affects its business and stakeholders? Analyze McDonalds unified social responsibility for its suppliers and the community. bodied responsibility means many things to many people. At McDonalds, being a responsible company means living our values to enable us to serve food responsibly and work toward a sustainable future. The terminal of McDonalds CSR is to embrace responsibility for the companys actions and encourage a authoritative impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the exoteric sphere. Furthermore, CSR-foc utilise businesses would proactively publicise thepublic interest (PI) by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality.By maintaining their CSR policy the leave a great impact on their stakeholders, and ultimately maintains their reputation. This also affects their business in a very positive manner. McDonalds Corporation is among Most prize Companies for social responsibility. In 2001 it was ranked in the Wall Street journal as number five in reputation for corporate social responsibility. McDonalds social responsibility always focuses on a close of influencing a behavior change among the community and its stakeholders which is to contribute in amend the environmental and community well-being.McDonalds CSR policy for its SuppliersAs it is assumed, McDonalds bring string is large and complex. They wipe out numerous direct suppliers companies that make or slant final products for restaurants. They have an even larger number of indirect suppliers farms and facilities that grow and process the ingredients that get delivered to their direct suppliers. They envision a tally grasp that profitably yields high- quality, safe products without supply interruption while leveraging their leadership position to create a net benefit by modify ethical, environmental and economic outcomes.Ethical They envision purchasing from suppliers that follow practices that en authentic the health and safety of their employees and the welfare and humane treatment of wights in the supply scope.Environmental They envision influencing the sourcing of the materials and ensuring the design of their products, manufacturing, distribution and use minimize lifecycle impacts on the environment.Economic They envision delivering affordable food, engaging in equitable disdain practices, limiting the spread of agricultural diseases, and positively impacting the communities that their suppliers operate in.McDonalds suppliers are expected to share and apply McDonalds vision of sustainable supply to their own suppliers (McDonalds indirect suppliers). They launched an enhanced Social Accountability program, including o nline educate for suppliers, their facility managers, and McDonalds supply chain staff.99% of our 523 approved abattoirs were audited for animal welfare in 2007, and 99.2% of those passed their audits. Seven of our nine largest markets have introduced the environmental calling card to their suppliers. In 2007, 91% of our fish was sourced from fisheries without any unsatisfactory sustainability ratings McDonalds world(prenominal) minimum standard extirpates the use of antibiotics when used solely for growth packaging purposes. 100% of their direct relationship poultry suppliers around the world have acknowledged their compliance with their antibiotics policyMcDonalds CSR policy for the Community concord to the McDonald community approach, it states thatGiving back has been fundamental to our business ever since shaft Kroc founded McDonalds more than 50 years ago. Our communities give us so much in returnnot just by supporting our business but by increasing our brand visibility and beef up our relationships with our stakeholders. We use three key strengthsour scope, our people and our profitsto make a meaningful and lasting impact on the global communities where we live and work.McDonalds support its communities by working for them in a wide perspective. Mentioning few of the activities that McDonalds carry in favor of the community as underWHEN cataclysm STRIKESWhen tragedy arrives, McDonalds the McDonalds formation responds. McDonalds employees, franchisees and suppliers mobilize to provide assistance in manyforms. Over the last several years, our System has provided food and other assistance to victims of such disasters as the 9/11 tragedy in New York City, Pennsylvania and Washington D.C. in 2001, the tsunami in Southeast Asia in 2004 and the devastating hurricane season in the U.S. in 2005 During the may 12 seism in China. McDonalds China served almost 40,000 meals to earthquake victims, relief workers, military personnel, hospitals and police a nd fire department officers.THE MCDONALDS FAMILY GIVES bear outMcDonalds employees, and others within the McDonalds system, are given the opportunity to provide support for members of the system in the aftermath of natural disasters. McDonalds Family Charity, open in 2000, has succeeded in distributing close to $4 million to over 4,000 individuals who have lost their homes or possessions during natural disasters. In January 2004, McDonalds Restaurants of Canada created the 10 cent Happy Meal Donation program. Through this program, RMHC Canada receives 10 cents from the sale of every Happy Meal purchased, at every Canadian McDonalds restaurant, every day of the year. It is RMHC Canadas largest source of funding, r all(prenominal)ing a milestone in 2009 of CA$25 million in total donations since inception red ink GREENMcDonalds delivery trucks in the United Arab Emirates are running on 100 percent biodiesel made with recycled vegetable oil from the chains more than 80 restaurants in the Emirates.3.What are the factors that contributed to a cheeseparing corporate image of McDonalds?A corporate image is the sum of the impressions that stakeholders (customers, suppliers, employees and the community) hold about your companyin other words, your reputation. The goal is to show what you are as a company throughout all its facets (not computer simulation to be something you arent)Following are the factors that lead to a good corporate image of McDonaldsBeing a Responsible and Good EmployerFair dealing with SuppliersTaking care of the CustomersTransparent company policyBeing a Responsible and Good EmployerMcDonalds is considered to be one of the best examples as a good employer. They provide their employees with a friendly and very convenient employment to work in. As an employer they take care of the followingsHuman Rights and the LawThey prohibit physical punishment or abuse. They respect the right of employees to associate or not to associate with any group, as permitted by and in conformance with applicable laws and regulations. They comply with employment laws in every market where we operate. reward and DignityThey provide fit opportunity for employees and applicants. McDonalds employees work in a place that is free from harassment, intimidation or abuse, sexual or otherwise, or acts or threats of physical violence.Inclusion and DiversityMcDonalds provides equal treatment and equal employment opportunity without regard to race, ethnicity, color, religion, gender, age, national furrow or ancestry, physical or mental disability, sexual orientation, military precondition or any other basis protected by law.it also applies to the employment decisions, including recruitment, hiring, placement, development, promotion, training, scheduling, benefits, compensation and terminationFair Dealing with SuppliersThey treat their suppliers respectfully, moderately and honestly, and expect their suppliers to treat them in the same way. McDonalds ba ses its relationships with suppliers on lawful, cost-effective and fair practices.McDonalds is committed to fair employment practices and strives to provide a safe, healthful and productive work environment for its employees. In turn, they strive to work with suppliers who share their values.Taking care of the CustomersMcDonalds is highly focused about its customers, and it could be observed in this pedagogy Our customers are the reason for our existence. crush Product Quality and SafetyMcDonalds is committed to ensuring that the foods and beverages they serve to their customers are safe. Their safety and quality standards for food, beverages, toys and promotional items meet or exceed all applicable government requirements. They take this as part of their responsibility as a good corporate citizen, and know it is also essential to the keep growth and profitability of their business.Best Customer Care/HandlingMcDonalds assures that each and every customer entering the restaurant i s properly welcomed with due attention, is at ease excellently in terms of the product they offer. They make sure that customer while leaving is satisfied with the product and service so that they reserve their each customer.Transparent Company PolicyMcDonald is committed to have a crystal clear policy in terms of the followingsCommunicating with the public/mediaTrade PracticesFair competitionGovernment inquiries4. Analyze McDonalds kick bids in the case. What is the value of delegation avouchment to McDonalds employees, Customers and suppliers?A flush Statement defines the organizations purpose and primaryobjectives. By crafting a clear agency statement and vision statement, you can powerfully spread abroad your intentions and motivate your team or organization to realize an attractive and animate common vision of the future.McDonalds MISSION STATEMENTSThe two most famous kick statements of McDonalds are as follows 1)To be our customers favorite place and way to eat2)Prom ote diversity and inclusion among our employees, owner/operator and supplier who represent diverse populations McDonalds serve around the globeLooking at the brand mission statement of McDonalds it clearly indicates that McDonalds is highly customer focused. They are committed to improve their operations and enhance their customers experience. They follow QSC&V strategy, QSC&V is an abbreviation for Quality, Service, Cleanliness & Value which is said to be a benchmark used throughout the world by the McDonalds Corporation. This criterion is used for every customer, each and every time. In order to fulfill the mission statement the staff and employees form a friendly and happy environment in their respective restaurants. By doing so they achieve their goals and ultimately fulfill their mission statementThe second mission statement of McDonalds describes the following approach At McDonalds, diversity and inclusion are part of our culture- from the crew room to the get on room, we are working to achieve this goal every day by creating an environment for everyone to contribute their best. Our journey to bring our values to life have been documented in None Of Us Is As Good As All Of Us and it is a journey that continues today through our continue efforts with our employee business networks, diversity education, and our outreach in diversity communities.The value of mission statement for the EmployeesMission statements hold an important and inspiring value to the employees. Likewise McDonalds mission statements work as a take inline for the employees so that they do their best to achieve the desired mission of the McDonalds.The value of mission statement for the customersour customers are the reason for our existence. This is what the McDonalds mission statement defines. When the customers get to know the companys attitude towards the community and customers is really appreciable and when they are sure about the products and services that they are going to avail will be beyond their expectations and meet their needs, so the customers will definitely return to the business. And this will ultimately give a rise to the business.The value of mission statement for the suppliersAccording to the McDonald, its business model is depicted by the three-legged potbelly of owner, suppliers and the company employees. So this indicates that Suppliers of the McDonald are of great importance for the organization and hence the mission statements states their importance as well. The mission statement will guide its suppliers that they should always supply and deliver the best they have and maintaining the quality. It will also strengthen the relation among suppliers and the McDonalds.REFERENCEShttp//www.aboutmcdonalds.com/etc/medialib/aboutMcDonalds/corporate_governance/standards_of_business.Par.44618.File.dat/9497_SBC_layout_McD_Eng-India%20101909.pdf http//www.corporateregister.com/a10723/mcglob08-csr-us.pdf http//jayzy2009.blogspot.com/2009/07/chapter-13 -stakeholders.html