Strategic Marketing :: essays research papers

Review of Performance Year 2By the cobblers last of year two Pangea Technologies had achieved great success. Not only did it rank egress one in game 5 but it also stratified number one overall. Our management team worked well together and do well informed decisions. We achieved our goal to have at least(prenominal) 40% grocery store share in at least two market segments. In fact, we had 52% market share overall and over 45% market share in every segment. Decision AggressivenessIf at that place was one thing that set us apart from the rest, it would be the aggression of our decisions. By the end of the second quarter of the second year we had open up offices in every available city selling at least one product to every single market segment. We used our resources liberally yet wisely in opening offices, and hiring and motivating gross revenuepeople, and it paid off. financial PerformanceIn year two Pangea has had an excellent financial functioning, brighten operating pro fit has grown from $1.4 million in quarter 5 to $45.6 million at the end of the year. Our executive team was also ordain to invest a lot in order to gain marketshare as well as profits. Our aggressive investments are demonstrated by the walloping sums of our operating expenses, which were as follows $4.9 million when bring in margin was $15.3 million in quarter 5 $6.9 million when gross margin was $20.7 million in quarter6 $9.9 million when gross margin was $36 million $11.9 million when gross margin was $59 million. In addition to these second year expenses, we invested some $9 million dollars in the first two quarters individually on research and development. Our executive team believed that these cost were necessary for the festering of our company and it proved to be a good strategy. Our investments were in such things as product improvements, opening sales offices, hiring salespeople, and rewarding and motivating sales people. Another important investment went to creatin g and revising our ads, and as a moderate our ad ratings have improved dramatically. We also change magnitude our ad expenses from $700,000 earlier in the second year to $4.3 million at the end of the year, which increased our ad reach. Pangeas investments this year were instrumental in the great financial success of the company. This was demonstrated by the companys financial performance score of 26.95, which is well above that of the average and it is the highest score compared to our competitors.